A points program isn't a free gift; it's an investment in the customer's next visit. Built well, it raises visits without eating your margin.
Start with a simple rule
One point per shekel, and every 100 points is worth one shekel. Customers get it in a second, and it costs you about 1% of sales.
Add tiers for regulars
For example: Single for everyone, Double for people past a number of visits in a month, and Triple for the most loyal. Each tier earns faster. The tier should be held for a window of time, not forever — otherwise everyone ends up at the top and the program loses its meaning.
Make redeeming effortless
If customers need a coupon or a separate app, they won't redeem. It's better when the till shows the customer's balance and takes points off the bill directly.
Protect your old bills
If you change the point value later, points already spent must keep their old value. A good system stores the value of the points at the moment they were spent inside the bill itself.
Measure it
- How many customers came back within 30 days?
- Did members' average bill go up?
- What share of earned points gets redeemed?
Common mistakes
- Rewards so complicated nobody understands them.
- Points that expire too fast, so customers feel cheated.
- A program the staff don't know about, so they never mention it.
In Sijiliati, points, tiers and redeeming at the till are part of the system itself. Try redeeming on demo data.